The tendency to remember recent information better than earlier information is called
A. the recency effect.
B. a self-serving bias.
C. the fundamental attribution bias.
D. selective perception.
E. stereotyping.
A. the recency effect.
The recency effect is the tendency to remember recent information better than earlier information, perhaps because when you activate your recall, the later recollections are still present in working memory.
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Through ________, a service firm orients and motivates its customer-contact employees and supporting service people to work as a team to provide customer satisfaction
A) service inseparability B) social marketing C) service variability D) internal marketing E) corporate image marketing
Today's consumers are increasingly getting information from one another rather than from the original source. This new communication landscape is referred to as ________
A) the groundswell B) evangelist marketing C) integrated marketing communications D) stealth marketing E) the infiltration
Using the above map, observe that services account for less than 50 percent of GDP in
A) South Africa and India. B) Colombia and Venezuela. C) Australia and India. D) China and Venezuela. E) Brazil, Russia, and Namibia.
If the expected return is above the required return on an asset, rational investors will:
A) Buy the asset, which will drive the price up and cause expected return to reach the required return. B) Sell the asset, which will drive the price down and cause the expected return to reach the required return. C) Sell the asset, which will drive the price up and cause the expected return to reach the required return. D) Sell the asset, since price is expected to decrease.