Which of the following is one of the nine principles of Positioning Advertising Copy Testing (PACT)?
A. Adhere to the consideration that an advertising stimulus should be exposed only once.
B. Use a convenience sample.
C. Require agreement about how the results will be used in advance of each specific test.
D. Provide a single unique measurement to adequately assess an ad's performance.
E. Provide controls to increase the biasing effects of an exposure context.
Answer: C
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Fill in the blank(s) with correct word
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What will be an ideal response?