Because so many newspapers now have online versions of their publications, many observers feel that "circulation" is an insufficient measure of a paper's true readership. They propose a new metric that combines paper and unique online readers called
A. integrated audience reach.
B. market saturation.
C. cumulative eyes.
D. total readership.
Answer: A
Communication & Mass Media
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Communication & Mass Media
Persuasive presentations change only audience opinions and not
audience behaviors. Indicate whether the statement is true or false
Communication & Mass Media
Research supports a link between values and the types of decisions managers will make
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Communication & Mass Media
What components include communication networks?
A. Input components B. Throughput components C. Output components
Communication & Mass Media