Michael is campaigning for Student Body President. He knows that his opponent, who will speak right after Michael does, will tell the audience that Michael does not have enough experience to make a good president

Michael decides to admit that he doesn't have much
experience, but point out that he does have the best grades, the best record of volunteer
activism, and the best ideas. He will claim that these are more important for a president than
experience is. By preparing the students ahead to time to resist his opponent's argument,
Michael is demonstrating the principle of
A) resistance.
B) selective exposure.
C) inoculation.
D) manipulation.
E) coercion.


C

Communication & Mass Media

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