Performance risk stems from the ______.

a. fluctuations in demand and inventory levels
b. choice of company’s sourcing strategy
c. ongoing quality and financial issues with the supplier
d. supplier’s inability to meet delivery lead times


c. ongoing quality and financial issues with the supplier

Business

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Computer mapping involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers

Indicate whether the statement is true or false

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Choice of survey method can be made by answering which of the following questions? (Choose the most complete answer.)

A) "Which of the data collection methods will be the least expensive?" B) "Which data collection method is the customer most comfortable with?" C) "What data collection method will generate the most complete and generalizable information within the time horizon and without exceeding the allowable expenditure for data collection?" D) "Which data collection method is the researcher most comfortable with?" E) "How many data collection methods can be used to validate the data?"

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In the Kellogg's example given in your text, as a result of problem-solving research, Kellogg's found out that it was not being creative in introducing new products to meet the needs of the adult market

Indicate whether the statement is true or false

Business

An SBU can be a company division or a product line within a division, but not a single product or brand

Indicate whether the statement is true or false

Business