Publix Supermarkets and The Little Clinic signed an exclusive agreement, placing small walk-in health clinics inside selected stores. Publix customers can have simple medical needs addressed in a convenient and familiar environment seven days a week and pick up their prescriptions from the pharmacy without leaving the store. This is an example of

Question

A. market aggregation.
B. societal marketing.
C. relationship marketing.
D. customer valuation.
E. supplier management.

Answer 1

Answer: C