Can a private party bring a Lanham Act claim challenging a product label under the Food, Drug, and Cosmetic Act? Yes, said the Supreme Court, in what 2014 case?
a) Western Trad. P’ship, Inc. v. Attorney General; b) U.S. v. United Foods Inc.; c) Glickman v. Wileman Brothers; d) POM Wonderful LLC. v. Coca-Cola Co.; e) United Airlines v. Norton.
D
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The theory that provides a description of the way people move through superficial levels of small talk to more intimate and revealing talk, is called
A) disclosive layer theory. B) communication apprehension. C) social penetration theory. D) rhetorical sensitivity theory. E) Johari window theory.
In the United States, speeches are ________
A) implied and subtle B) direct C) explicit D) both B and C
Answer the following statement(s) true (T) or false (F)
1. In the chronological pattern, you arrange the main points according to their position in space. 2. A pattern that arranges support material according to specific categories, groupings, or grounds is a topical pattern. 3. A causal pattern offers a series of solutions to a problem, systematically eliminating each one until the solution remaining is the one you support. 4. Subpoints are statements that directly develop a thesis statement. 5. The balance principle maintains that a speaker should stay focused and provide only information that supports the thesis and main points of a presentation.
Which term refers to the careful choice of words, imagery, and sound to influence a certain meaning?
a. engagement b. framing c. inoculation d. targeting