Art direction is the
A. process of managing the visual presentation of the ad.
B. whole presentation, including all visual, verbal, and aural elements.
C. execution of the step-by-step process outlined in the creative brief.
D. integration of the efforts of the copywriter and the artist.
E. technique for transforming concepts into verbal and nonverbal ad components.
Answer: A
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Which of the following officers raised concerns about loans to Tyco officers?
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