A(n) ______ incorporates a variety of elements, including your organization’s name, its logos, its activities, and its relationships.

A. ad
B. brand
C. news release
D. news story


B. brand

Communication & Mass Media

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Examples of secondary sources include encyclopedia articles and news summaries

Indicate whether the statement is true or false

Communication & Mass Media

As audience members, if we prefer to listen to complex information that is interspersed with facts and details, we are being_____ listeners

a. critical b. relational-oriented c. analytical d. task-oriented

Communication & Mass Media

Iker, a young golfer, started drinking a new brand of soft drink after he saw an advertisement of a famous golfer saying that his putting skills improved after regularly consuming the drink. Which type of reasoning fallacy did Iker commit?

a. Appeal to misplaced authority b. Red herring c. Causal d. Bandwagon

Communication & Mass Media

Nina's persuasive speech contained the following statement:The lack of a national law requiring seat belts on school buses is a serious problem in the United States. Last year alone, 437 children were killed and more than 17,000 ended up in emergency rooms as a result of accidents involving school buses. Given all the advances in automobile safety in recent years, how can we continue to allow our children to ride in unsafe vehicles?Which of the three basic issues of persuasive speeches on questions of policy did Nina address in this excerpt?

A. visualization B. satisfaction C. plan D. practicality E. need

Communication & Mass Media