Which of the following statements is true with regard to the Federal Trade Commission (FTC) staff proving deceptive advertising under Section 5 of the FTC Act?
A) They need not prove that the consumers are acting reasonably under the circumstances.
B) They need to show that the misrepresentation or omission is material.
C) They need not show that there is a misrepresentation or omission likely to mislead consumers.
D) They need to show the intent of an advertiser to deceive a consumer.
B
You might also like to view...
The use of short-term incentives to encourage the immediate purchase or sale of a product or service is called ________
A) indirect marketing B) sales promotion C) personal selling D) public relations E) advertising
Fleming Inc manufactures and sells wooden bookshelves. Which of the following steps in the manufacturing cycle would be considered non-value added time?
A) Time spent cutting the wood for the bookshelves. B) Time spent assembling the bookshelves. C) Time spent moving the bookshelves from the assembly department to the staining department. D) Time spent staining the bookshelves.
Expenses to promote sales by displaying and advertising merchandise, make sales, and deliver goods to customers are known as:
A. Selling expenses. B. General and administrative expenses. C. Purchasing expenses. D. Non-operating activities. E. Cost of goods sold.
Which of the following refers to itself as the front page of the Internet?
A. Reddit B. Huffington Post C. Flipboard D. Buzzfeed