Suppose that a mass media researcher wants to compare average time per day of TV viewing and newspaper reading in a group of college students. However, this researcher used a different instrument (5 point Likert scale for TV viewing & 7 point Likert scale for newspaper reading). What statistic would be appropriate to compare the average score of these media behaviors?
a) Standard deviation
b) Z-score
c) Histogram
d) Chi-square
b
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Explain why it is important to know how your audience will likely interpret your story and why it is also important for you to consider this in relation to your personal perspective on the story.
What will be an ideal response?
How can diffusion result in positive and negative consequences?
What will be an ideal response?
Ken is angry at Asian Americans who come to America for he believes that they are responsible for taking all the jobs in the United States. He believes this is the reason why he is unable to secure one. Which of the following functions is Ken enacting?
a. scapegoating b. ego-defensive move c. ego-protective move d. self-effacement
In 1896, presidential contenders William Jennings Bryan and ________ both established campaign headquarters in Chicago, where they issued news releases, position papers, and pamphlets.
A. William McKinley B. Wendell Wilkie C. Abraham Lincoln D. Teddy Roosevelt