As noted in your text, what was the result when some of the world's most ethical companies were compared with the MSCI ACWI Index on a profitability measure?
A. The firms that were identified as ethical were more profitable initially, but then showed a pattern of declining profitability compared with the mix of companies included in the MSCI ACWI Index.
B. The firms that were identified as ethical were not as profitable initially, but then showed a pattern of unprecedented profit increase when compared with the mix of companies included in the MSCI ACWI Index.
C. The firms that were identified as ethical were significantly less profitable on the whole than the mix of companies included in the MSCI ACWI Index.
D. The firms that were identified as ethical were equally profitable on the whole to the mix of companies included in the MSCI ACWI Index.
E. The firms that were identified as ethical outperformed the mix of companies included in the MSCI ACWI Index through both positive and negative economic circumstances.
Answer: E
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