The most important goal for an entire company is ____.
A. customer satisfaction
B. customer loyalty
C. saving money
D. having the latest technology
Answer: A
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Competitive advantage exists when there is a match between a firm's distinctive competencies and the factors critical for success within its industry
Indicate whether the statement is true or false
To improve information flow, many of today's companies have decreased the number of operating units and managers, thereby shortening lines of communication
Indicate whether the statement is true or false
If integrated marketing communications works as intended, customers should receive clear and consistent messages.
Answer the following statement true (T) or false (F)
Which of the following is true about how plea-bargaining usually works?
A) A defendant who is serving a prison sentence for a crime the defendant was convicted of can get the sentence reduced for good behavior, community service or similar reasons B) A defendant waives the right to a jury trial and the judge determines guilt or innocence C) A defendant waives certain constitutional rights in exchange for a lighter sentence D) A defendant pleads guilty to the charged crime or to a lesser offense in exchange for receiving a lighter sentence than if the defendant were to be tried and found guilty of the original charges