Market segmentation is a two-step strategic process, and the first step is to
A. develop place, time, service, and possession utility.
B. determine which personal influences will have the appropriate effect on consumers.
C. conduct advertising research that determines consumers' reactions to various ad campaigns.
D. locate as many market niches as possible that will be profitable for the firm.
E. identify groups of people with certain shared characteristics within the broad product market.
Answer: E
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A company that barters goods for other goods is involved in
A. outsourcing. B. countertrading. C. importing. D. exporting. E. franchising.
Answer the following statements true (T) or false (F)
1. The constant monitoring by guests of the service being provided is a positive influence on service quality. 2. Guests can learn to co-produce the experience from hospitality employees and from other guests. 3. Co-production is in the organization’s interest when it can save money, increase production efficiency, or differentiate its services from those of competitors. 4. The feeling of how long something takes is as important to the guest as how long it actually takes.
Outstanding shares represent the:
A) number of previously issued shares that have been repurchased by the corporation. B) number of shares that the corporation has sold. C) number of shares that are currently held by stockholders. D) maximum number of shares that can be sold by the corporation.
Manuel, in conducting an audit, must rely most heavily on rules found in generally accepted accounting principles (GAAP)
Indicate whether the statement is true or false