In a short essay, list and discuss the two types of general surveys used to collect syndicated data
What will be an ideal response?
a. Periodic surveys collect data on the same set of variables at regular intervals, each time sampling a new group of respondents. Like longitudinal research, periodic surveys track change over time. However, the changes due to variation in the respondent pool are not controlled in the way it is true for longitudinal studies. A new sample of respondents is chosen, with each survey taken by the syndicate firm. Once analyzed, the data are made available to subscribers.
b. Panel surveys measure the same group of respondents over time but not necessarily on the same variables. A large pool of respondents is recruited to participate on the panel. From this pool, different subsamples of respondents may be drawn for different surveys. Any of the survey techniques may be used, including mail, telephone, or personal or electronic interviewing. The content and topic of the surveys vary and cover a wide range. Panel surveys are used primarily because of their lower cost compared to random sampling.
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Retailers rely heavily on newspaper advertising because it offers geographic selectivity
Indicate whether the statement is true or false
Investment securities are classified based upon management's intent. This may present difficulties to readers of financial statements because
A) management's judgment of intent and ability may lack comparability. B) management's judgment may lack relevance. C) gain trading may result in not producing sufficient gains. D) gain trading may result in not producing sufficient reliability.
________ are desires for things that are not essential
A) Needs B) Wants C) Demands D) Values E) Equities
Abe Cooley, a local handyman, likes to advertise that he will come to your home and do any task you need on KBGA, the local college radio station. The station serves a community of 70,000, and the average quarter-hour persons for KBGA are 9,900. Abe buys 20 spots. What is his number of GRPs?
A. 28.28 GRPs B. 2,828.57 GRPs C. 2.82 GRPs D. 282.86 GRPs E. .28 GRPs