When collecting data from the audience to obtain radio ratings data, what kind of method does Arbitron not use?

a) Portable People Meter
b) Diaries
c) Telephone survey
d) Personal interview


d

Communication & Mass Media

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Public speaking skills can help you

a. personally, publicly, and professionally. b. personally and professionally. c. privately and professionally. d. publicly and professionally.

Communication & Mass Media

According to the text, the three dimensions of significant persuasion are:

a. change in attitude, change in emotion, change in behavior b. change in attitude, change in behavior, persistence of change c. change in attitude, change in emotion, persistence of change d. change in emotion, change in behavior, persistence of change e. change in attitude, change in arousal, change in behavior

Communication & Mass Media

An extranet is

A) an organization's controlled-access computer network B) a controlled-access website for an organization's employees C) a controlled-access website for an organization's top management D) an open-access website for all publics E) none of the above

Communication & Mass Media

Lily has been asked to give a speech to honor the opening of a significant landmark in her town. Which type of speech will she most likely give?

A. a dedication B. an introduction C. a nomination D. a sermon

Communication & Mass Media