Unlike advertising, PR has which of the following characteristics?

a. being based on research
b. having limited production costs
c. relying on paid media exposure
d. focusing on transactions


b. having limited production costs

Communication & Mass Media

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Which of the following is most abstract?

A) creature B) dog C) small dog D) my small dog, Coco

Communication & Mass Media

Informal socialization

A) affirms the personal characteristics and identity B) organization specifies a certain set of steps to be completed in order to advance C) no real cues for movement to the target role D) experienced member serves as a role model E) no role models are available to newcomer F) recruits are brought into the organization in relative isolation G) precise timetable H) deny and strip away certain personal characteristics of a newcomer I) putting a group of recruits through a common set of experiences together J) does not segregate the newcomer in any special way

Communication & Mass Media

Jeong Hwa asked her friend, Su Lee, to talk to her roommate about playing her music too loud late at night. Jeong Hwa probably uses a(n) ________ approach to conflict.

A. indirect B. direct C. emotionally expressive D. restraint

Communication & Mass Media

Friendship is _____ relationship

A) an intrapersonal B) an organizational C) an interpersonal D) a divergent

Communication & Mass Media