Another common name for a private distributor brand is a ____ brand.
A. home
B. manufacturer
C. generic
D. store
E. label
Answer: D
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In its focus on bottom-line financial value, the ________ approach often overlooks the "option value" of brands and their potential to affect future revenues and costs
A) brand equity B) brand value chain C) customer tracking D) customer equity E) brand extension
[The following information applies to the questions displayed below.]On January 1, Year 1, Jing Company purchased office equipment that cost $34,000 cash. The equipment was delivered under terms FOB shipping point, and transportation cost was $2,000. The equipment had a five-year useful life and a $12,000 expected salvage value.Assume that Jing Company earned $30,000 cash revenue and incurred $19,000 in cash expenses in Year 3. The company uses the straight-line method. The office equipment was sold on December 31, Year 3 for $16,000. What is the company's net income (loss) for Year 3?
A. $6,600 B. $600 C. $5,400 D. ($6,600)
Three frequently used sales forecasting techniques are (1) judgments of the decision maker; (2) surveys of knowledgeable groups; and (3) ________.
A. trade association experts B. empirical studies C. customer contracts D. statistical methods E. heuristic prognostications
Gains from learning effects continue to grow after startup; economies of scale efficiencies decline as the business grows.
Answer the following statement true (T) or false (F)