The idiographic approach to communication research emphasizes

a. the subjectivity and individuality of human communication
b. measurement and generalization
c. analyzing media content
d. using scientific methods
e. cross-cultural communication competencies


a. the subjectivity and individuality of human communication

Communication & Mass Media

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Emotional distress is defined as ______.

a. being insulted b. being mildly upset c. being frightened or extremely anxious d. feeling nauseous

Communication & Mass Media

An inference is the process in the mind that links data or evidence to conclusions or claims

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following would you most likely find in a well-constructed speech introduction?

A. a transition B. an internal summary C. a lengthy quotation D. a causal argument E. a startling statement

Communication & Mass Media

The extent to which less powerful members of a society expect and accept power is known as ________.

A. masculinity-femininity B. power distance C. long-term orientation to life D. uncertainty avoidance

Communication & Mass Media