________ often influence others' attitudes or behaviors because others perceive them as possessing expertise about a product
A) Opinion leaders
B) Status symbols
C) Heuristics
D) Reference groups
E) Social classes
A
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Shipping terms of_____________mean that the buyer pays shipping costs
Fill in the blank(s) with correct word
Mason’s boss asked him to run the staff meeting while she was on a business trip. Instead of doing so, Mason asked Ava to run the meeting. In the conflict model of decision-making, it would appear that Mason’s decision style is ______.
A. complacency B. vigilance C. defensive avoidance D. interdependence
What is not necessarily an important criteria when trying to select a target industry for starting a venture:
a. Major trends sweeping across the industry b. The intensity of current competition in the industry c. The activity level of new companies, venture deals, and M&A transactions d. An industry that was super hot last year
Scanning the general environment would identify information on
A. the aging population and ethnic shifts. B. substitute goods. C. competitive rivalry. D. customer and firm bargaining power.