To improve the effectiveness of the marketing control process, the marketing manager should
A. have all necessary data captured as it comes in and kept in a form that can be quickly sorted and analyzed by computer.
B. realize that most errors are made because managers react to detailed information too quickly-instead of waiting to see what patterns show up in summary reports.
C. be the supervisor for the data-processing manager.
D. be certain that all cost records are kept in a central location controlled by the marketing department.
E. All these answers are correct.
Answer: A
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