Controls that are generally used by multinational companies (MNCs) to monitor performance on a monthly basis are ________.
A. internal
B. external
C. direct
D. indirect
Answer: D
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Susan selects and runs her focus groups carefully. She wants to make sure that each focus group member provides meaningful information for her research purpose
As she is examining potential focus group candidates, she notices that three men and two women seem to provide "yes" answers regardless of what she asks them. They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology, she should reject these test subjects in order to avoid the possibility of which of the following? A) Stimulus generalization B) Order bias C) Response D) Spontaneous recovery
A(n) ____ is an arrangement by which two parties exchange one currency for another and agree that the exchange will be reversed at a stipulated date in the future.
a. arbitrage b. swap c. option d. hedge
In planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be:
A) create objectives B) identify key publics C) include the company in all brochures and advertising D) monitor the event
Every website should include a clear system of links
Indicate whether the statement is true or false