What role do computer databases play in consumer-focused marketing?
What will be an ideal response?
Computer databases have become an indispensable element of consumer-focused marketing. More
than just names and addresses, databases can include what the consumer bought, when it was
bought, and how it was bought. The more refined the database, the more one can learn about
consumers
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Discuss the stages of the Holvino multicultural organizational model presented in this chapter.
What will be an ideal response?
One can identify group norms by observing repeated patterns of behavior
Indicate whether this statement is true or false.
What are the common characteristics given to a working-class man on television?
What will be an ideal response?
One way a speaker can avoid coming to quick conclusions is by assuming the presence of a(n) __________ audience.
A. universal B. target C. secondary D. primary