Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________

A) alternative evaluation
B) subliminal advertising
C) selective retention
D) cognitive dissonance
E) selective communication


B

Business

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Missing a highway turn-off as a result of speaking on a cell phone while driving is an example of ________.

A. rational ignorance B. normative myopia C. change blindness D. inattentional blindness

Business

Which strategy applies to investors who fund long-term goals with high-quality stocks which they retain for the entire investment period?

A) quality long-term growth B) buy and hold C) speculation D) current income

Business

Boward Corporation has two production departments, Milling and Assembly. The company uses a job-order costing system and computes a predetermined overhead rate in each production department. The Milling Department's predetermined overhead rate is based on machine-hours and the Assembly Department's predetermined overhead rate is based on direct labor-hours. At the beginning of the current year, the company had made the following estimates: MillingAssemblyMachine-hours 18,000 12,000Direct labor-hours 2,000 7,000Total fixed manufacturing overhead cost$120,600$76,300Variable manufacturing overhead per machine-hour$2.00  Variable manufacturing overhead per direct labor-hour  $4.30During the current month the company started and finished Job T818. The following data were recorded for

this job: Job T818:Milling AssemblyMachine-hours50 30Direct labor-hours10 40The total amount of overhead applied in both departments to Job T818 is closest to: (Round your intermediate calculations to 2 decimal places.) A. $1,651 B. $1,043 C. $608 D. $435

Business

If P(A) = 0.20, P(B) = 0.30, and P(A and B) = 0, then A and B are:

a. dependent events b. independent events c. mutually exclusive events d. complementary events

Business