Which of the following statements is true about trade promotions?
A) They involve offering price reductions to end-users.
B) They aim to build awareness, attraction, and loyalty in end-user.
C) They are a part of pull communications strategy.
D) They are customer-directed sales promotions.
E) They stimulate intermediaries to engage in aggressive customer promotion efforts.
E
You might also like to view...
Promoted Video is the source of over 50% of Twitter's ad revenue.
Answer the following statement true (T) or false (F)
_____________ is the extent to which the organization can influence or impose its will on the stakeholder group.
a. Power b. Legitimacy c. Urgency d. Reliability
Fetzer Company declared a $0.55 per share cash dividend. The company has 200,000 shares authorized, 190,000 shares issued, and 8,000 shares in treasury stock. The journal entry to record the dividend declaration is:
A. Debit Common Dividends Payable $100,100; credit Cash $100,100. B. Debit Retained Earnings $100,100; credit Common Dividends Payable $100,100. C. Debit Common Dividends Payable $104,500; credit Cash $104,500. D. Debit Retained Earnings $110,000; credit Common Dividends Payable $110,000. E. Debit Retained Earnings $104,500; credit Common Dividends Payable $104,500.
Every year the high school hosts a faculty-staff basketball game to raise money for the American Heart Association. Along with a cash donation, the local Subway restaurant donates sandwiches that the high school can sell at the game to earn extra money for the charity. By doing so, Subway is engaged in
A. charitable advertising. B. corporate volunteerism. C. stakeholder responsibility. D. philanthropic marketing. E. corporate philanthropy.