Perception is an example of an internal influence on the consumer decision-making process
Indicate whether the statement is true or false
TRUE
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Published external sources may be broadly classified as ________
A) syndicated data. B) business/non-government data or government data. C) internal data or external data. D) primary data or secondary data. E) A and B
Star Tax Services opens many offices around the country to accommodate the tax season. The company has the ability to piece together new offices, expand existing offices, or alter the design for a unique space in a matter of hours. Which of the following design considerations related to controlling costs can be seen in this example?
A. Atmospherics B. Inventory shrinkage C. Flexibility D. Vertical merchandising E. Utilitarian benefits
Which of the following actions, if taken, would violate the marketing ethics code?
A) the Good Green Grocer raising its prices on its popular items B) the Good Green Grocer advertising that its products will help people "feel healthy" C) the Good Green Grocer lowering prices in order to better compete with larger supermarkets D) the Good Green Grocer labeling as "organic" products that were grown using pesticides E) the Good Green Grocer contributing a percentage of its profits to NGOs
Describe your main purchase motives and characteristics as a potential buyer of a folding bicycle. Identify and analyse alternative products you would consider, beyond the Strida and Pashley TSR- Moulton.
Students’ purchase motives can be explored directly in class, exposing the key decision variables likely to influence prospective buyers. The table below summarises more formally some key issues affecting the specialised subsector of the bicycle industry exemplified by Pashley and Strida, using the worksheet of Figure 3.11. Though students have not been asked to perform such an analysis in the question, it can be presented in class as a way to introduce the concepts in a tangible form, mindful that they will be expected to apply Worksheet 3.11 to the closing EMI case study..