Which of the following questions most closely involves analysis of the price element of the marketing mix?
A) What do competitors charge for their products?
B) What is the target's level of awareness for each competitive brand?
C) What type of media is most appropriate to communicate the desired message to the target?
D) Are there any foreseeable changes in the requirements of the target?
E) Will wholesale, retail, or direct-to-consumer channels be used?
A
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Ontario Securities Commission requires public corporation to comply with all of the following, except:
A) Costs of financial and operational effects of environmental protection requirements. B) Identify asset retirement obligations. C) Identify the economic risks to stakeholders. D) Environmental policies and the steps to implement them. E) Quantify accounting estimates regarding environmental liabilities.
Price setting is usually determined by ________ in large companies
A) top managers B) external stakeholders C) product managers D) non-executive employees E) the sales department
In deciding whether to sell a product or to process it further, which of the following pieces of information would not be relevant to the decision?
A) Costs of further processing. B) Costs incurred up to the decision point. C) Sales price if processed further. D) Customer demand with further processing.
See the operations profile on Zara. The secret to Zara’s success is a well-developed supply chain that includes ______.
a. the firm’s hand-picked employees b. the firm’s design and manufacturing center c. the firm’s sources of capital d. providers of high-quality raw materials