The Oceana campaign had ______ basic tagline(s).

A. one
B. two
C. three
D. four


B. two

Communication & Mass Media

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Explain how the traditional notion of separating generations according to time is now being replaced by separating generations according to technology and media experience.

What will be an ideal response?

Communication & Mass Media

Choose the research term that describes "the researcher does not reveal to others that he/she is simultaneously observing and assessing their actions."

A. Complete observer B. Complete participant C. Observer-as-participant D. Participant-as-observer

Communication & Mass Media

A frequency is used to:

A. indicate the mode of the scores. B. assess the dispersion of the scores. C. report on the occurrence of communication events. D. compute percentages. E. C and D.

Communication & Mass Media

A learned system of knowledge, behavior, attitudes and norms shared by a group of people is

a(n) ________. A) small group B) organization C) culture D) globalization

Communication & Mass Media