Which of the following terms describes the up and down movements of a time series that vary both in length and intensity?
a. Long-term trend component c. Random variation component
b. Cyclical variation component d. Seasonal variation component
B
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Psychographics include which of the following?
A) gender B) race C) socio-economic status D) attitudes
In a(n) _____ cost structure, the primary costs of a business come from customer acquisition and maintaining relationships with customers.
A. marketing B. retail space C. support center D. direct E. inventory
A most likely effective way for a company to use a Facebook-style Web site as a vehicle for motivating employees would be to have employees
A) post deserved compliments about each other on a designated page. B) invite other employees to play games posted on Facebook. C) post negative comments about coworkers who fall behind in their work. D) post compliments about the company on a designated page.
Of the four acculturation scenarios introduced, which one is when the acquired company retains most of its original cultural attributes, frequently remaining as a division or stand-alone part of the acquiring company?
a. Assimilation b. Integration c. Separation d. Deculturation