Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness. Since the product was designed primarily for diabetics, health care professionals who treat diabetics are its primary target market.
Answer the following statement true (T) or false (F)
False
The target market consists of the diabetics for whom the product was designed.
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Trading securities should be reported on the financial statements at fair market value
a. True b. False Indicate whether the statement is true or false
If you were thinking about a washing machine as a system which of the following represents the inputs?
A. The dirty clothes, water, and detergent. B. The light indicating that the washer is off balance and has stopped. C. The clean clothes. D. The wash and rinse cycle.
When Karen realized her dog had fleas, Karen was faced with
A. a psychological need. B. a cognitive learning failure. C. an unsatisfied need. D. a universal shopping need. E. a social-perceptual incongruence.
Why is it not always possible for marketing managers to keep their offerings unique?
A. The market segment is quite broad. B. The customers do not care. C. The market is in "segments of one." D. There are too many competitors. E. The customer is a copycat.