A preemptive strategy ad:

a. is a simple description of a key characteristic of the product
b. is descriptive but it also makes a claim for superiority
c. identifies something that the product has that all the competitors lack
d. focuses attention more on the consumer’s mind than the product itself


b. is descriptive but it also makes a claim for superiority

Communication & Mass Media

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When you don?t specify the source information, you might find yourself inadvertently

committing plagiarism. Indicate whether the statement is true or false

Communication & Mass Media

What informative speech design would work best for tracing the evolution of international terrorism over the past 20 years?

a. chronological b. spatial c. sequential d. categorical

Communication & Mass Media

What is an example of a document that can be used as supporting material?

A. a contract B. a website C. a dictionary definition D. a journal article

Communication & Mass Media

Tim Berners-Lee developed the hypertext transfer protocols (HTTP).

Answer the following statement true (T) or false (F)

Communication & Mass Media