Which of the following is included in the third part of the marketing strategy statement?
A) the planned value proposition
B) distribution strategy
C) the product's planned price
D) marketing budget
E) the planned long-run sales
E
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The concentration of income in the high-income and large-population countries means that a company can be "global" by targeting buyers in:
A) just 50 countries. B) just 20 countries. C) just 10 or fewer countries. D) just 30 countries. E) none of the above
Which of the following is an example of a firm utilizing public relations as a promotion tool?
A) a firm using its personal sales force at an expo to sell its products B) a firm sending its catalog directly to customers through e-mail C) a firm informing customers of special discounts on its Web site D) a firm providing interesting information about a product to the news media E) a firm using a celebrity to endorse a product in a television commercial
If your supervisors pat you on the back from time to time, they are entering your ____ zone
A) personal B) intimate C) public D) social E) ethnic
Which of the following is a story you don’t need to tell in an investor pitch?
a. The Story of you and your team b. The Story of the product development c. The Story of the target customer d. The Story of your business