If a firm suggests or hints it is associated with a major sporting event, such as the Olympics, when it is not, it is:

A) stealth marketing
B) direct ambush marketing
C) incidental ambush marketing
D) indirect ambush marketing


D

Business

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Consumers within a market segment tend to be homogeneous, which means they are similar

Indicate whether the statement is true or false

Business

Many economic migrants are involved in what are sometimes referred to as "3-D" jobs-digital, developmental, and demanding-which are well paid but which have inadequate numbers of qualified host-country workers to satisfy demand.

Answer the following statement true (T) or false (F)

Business

________ segmentation is the segmentation method most directly related to the satisfaction of consumer needs and wants.

A. Psychographic B. Demographic C. Geographic D. Geodemographic E. Benefit

Business

Compare and contrast the strategies of low cost and differentiation.

What will be an ideal response?

Business