______ explains how both the mass media and political campaigns can affect people's expressed political opinions.
A. Framing
B. Priming
C. Measurement error
D. Respondent bias
Answer: A
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Because media is the principal link between candidates and voters, the candidate's __________ is more important than her policy positions
a. age b. income c. religion d. image
In content analysis, coders do which of the following?
a.) conduct surveys b.) design surveys c.) scaling d.) filter references
Presidential elections have traditionally been seen as a major vehicle for __________.
A. balancing the ticket B. decentralizing power C. gaining public participation D. fundraising for charity
Public uttering of a _______ statement that harms someone's reputation is _______.
A. false; constitutionally protected speech B. false; libel C. true; neither slander nor libel D. true; slander E. true; libel