______ explains how both the mass media and political campaigns can affect people's expressed political opinions.
A. Framing
B. Priming
C. Measurement error
D. Respondent bias
Answer: A
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Because media is the principal link between candidates and voters, the candidate's __________ is more important than her policy positions
a. age b. income c. religion d. image
Public uttering of a _______ statement that harms someone's reputation is _______.
A. false; constitutionally protected speech B. false; libel C. true; neither slander nor libel D. true; slander E. true; libel
In content analysis, coders do which of the following?
a.) conduct surveys b.) design surveys c.) scaling d.) filter references
Presidential elections have traditionally been seen as a major vehicle for __________.
A. balancing the ticket B. decentralizing power C. gaining public participation D. fundraising for charity