Listeners with low ________ are more likely to be persuaded through "short cuts" that simplify

thinking; listeners with high ________ are more persuaded by arguments and reasoning.

Fill in the blanks with correct word


elaboration/elaboration

Communication & Mass Media

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"Be self-managing to reach organizational goals" would be a message that would represent which paradox of participation?"

A. structure B. power C. agency D. power

Communication & Mass Media

The opening story in the chapter involves

a. a Civil War soldier b. a soldier in the War in Iraq c. a young New York Times reporter d. a CNN reporter

Communication & Mass Media

If you were giving a persuasive speech on Medicare to members of the American Association of Retired Persons (AARP), the most important factor to consider when analyzing your audience would probably be the

A. physical setting of the speech. B. gender of the audience. C. size of the audience. D. age of the audience. E. audience's attitude toward the speaker.

Communication & Mass Media

TheĀ firstĀ step in Monroe's motivated sequence is to convince the audience that there is a need for action.

Answer the following statement true (T) or false (F)

Communication & Mass Media