Of the three itemized rating scales considered, the semantic differential scale is used the least
Indicate whether the statement is true or false
FALSE
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Which of the following refers to casual conversations or reports about other people, typically involving details not confirmed as being true?
A. external communication B. communication apprehension C. noise D. gossip
The behaviorally anchored rating technique diminishes the impact of the halo/horns effect on the appraisal process
Indicate whether the statement is true or false.
A court of appeals does not hear any evidence
Indicate whether the statement is true or false
Kylie, a market researcher, has failed to provide an interpretation of the data in the results tables in her research report. Which of the following problems in preparing the marketing research report is exemplified in this scenario?
A. Too much emphasis on too few statistics B. Lack of relevance C. Lack of generalizability D. Lack of data interpretation E. Unnecessary use of multivariate statistics