Which of the following is one of the characteristics of an innovation that determines the probability and speed at which an idea will be adopted?
a. Authenticity
b. Compatibility
c. Multiplicity
d. Uniqueness
ANS: B
Innovations that are consistent with current values, past experiences, and need priorities are more likely to be adopted in practice quickly.
Authenticity is not a characteristic of an innovation.
Uniqueness is not a characteristic of an innovation.
Multiplicity is not a characteristic of an innovation.
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