When your best friend does you an unexpected favor, you interpret it as a sincere sign of friendship, but if a coworker does you the same favor, you are more likely to wonder whether he or she has an ulterior motive. This difference in interpretation is due to what influencing factor on interpretation?

A. Personal experience
B. Knowledge of the individual
C. Interaction construct
D. Closeness of the relationship


Answer: D

Communication & Mass Media

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One good method for making audience members curious in the introduction is to

use suspense. Indicate whether the statement is true or false.

Communication & Mass Media

To make your purpose and main idea clear, you begin all of your statements with the same phrase. This element of organization is called:

A. simplicity. B. practicality. C. balance. D. parallelism.

Communication & Mass Media

Maximizing good and minimizing harm is the key concept of:

a) Categorical imperative b) Relativism c) Egoism d) Utilitarianism

Communication & Mass Media

Describe how intermodal perception develops during infancy.

What will be an ideal response?

Communication & Mass Media