Poor goods and services designs can lead to all of the following except?
a. Costs due to warranty repairs
b. Costs due to product returns
c. Lost customers
d. Enhanced brand equity
d. Enhanced brand equity
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Single-sentence paragraphs should be reserved for ________________________ and should not be overused
a. professionals b. journalists c. short documents d. important ideas
________ segmentation identifies consumers according to how they buy and use products
A) Demographic B) Behavioral C) Dimensional D) Strategic E) Media
The doctrine of imputability does not make the state liable for an act of terrorism committed by its nationals against foreigners
Indicate whether the statement is true or false
Al, a cross-country bus driver, kisses Susie, a passenger, while she sleeps. Al could be sued for battery
a. True b. False Indicate whether the statement is true or false