GE employs different sales forces within different product and service divisions of its major businesses
For example, within GE Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. GE has most likely adopted a ________ sales-force structure.
A) market
B) product
C) customer
D) territorial
E) complex
B
You might also like to view...
Private branding refers to a branding strategy in which a firm ________.
A. produces products but sell them under the brand name of a wholesaler or retailer B. uses one name for all its products in a product class C. gives each product a distinct name when each brand is intended for a different market segment D. contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications E. uses different brand names for the same product across multiple countries
Answer the following statements true (T) or false (F)
1. One of the easiest ways to assess how the environment influences the guest expectations is the rest room test, which shows how much cleanliness is made a priority. 2. Maintaining the guest mood is best done by maintaining the consistency between what the guest expects to see and what they actually see. 3. Businesses that pay attention to environmental details show employees that they care about guest’s satisfaction and service quality, but not necessarily their own employee satisfaction. 4. With increased level of service comes an expectation of an increased level of service setting. 5.The logical placement of restrooms in a hotel lobby or amusement park is part of functional congruence.
The four fifths rule would say that no disparate discrimination has happened if which of the following has occurred for a given hiring period?
a. The application for the job position explicitly stated that no discrimination based on protected characteristics would be tolerated in the hiring process. b. Twenty unprotected candidates and twenty protected class applicants applied to a position. c. Ten unprotected employees were hired and eight protected class employees were hired. d. Ten protected class applicants for a position made it to the final stages of the interview process, and five were hired.
Which of the following types of statement should be avoided in a training session, since they could be offensive?
a. “I’m not a member of a dominant group.” b. “I want to do my best to improve diversity here.” c. “I wish I was better at thinking about diversity issues.” d. “I don’t see race.”