According to your textbook, an effective leader needs to

A. keep all messages exactly the same
B. manipulate their audience
C. adapt their message to the audience
D. not waste time worrying about their audience


Answer: C

Communication & Mass Media

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The argument asserting that something must be true because many people believe it is true is

the type of fallacious reasoning known as ________. Fill in the blanks with correct word

Communication & Mass Media

Keep your visual aid out of sight except when you are using it

Indicate whether the statement is true or false

Communication & Mass Media

Verbal communication includes both spoken and written language.

Answer the following statement true (T) or false (F)

Communication & Mass Media

A defining characteristic of mass communication is that it

A) can easily survive without technological assistance. B) relies on technology. C) preceded technology. D) continues to exist despite technological advances.

Communication & Mass Media