Which of the following is NOT a criterion for campaign development?

a. Common objective
b. Unified theme
c. Coordinated rollout
d. Multiple branding strategies


d. Multiple branding strategies

Communication & Mass Media

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If people believe that what you are saying is self-serving rather than in their best interests, they are more likely to view you as highly trustworthy

Indicate whether the statement is true or false

Communication & Mass Media

Opposing Viewpoints is a database that includes full-text periodicals and

primary source documents on non-controversial topics. Indicate whether the statement is true or false.

Communication & Mass Media

According to your textbook, the following statement is an example of what type of fallacy?Instituting a national sales tax must be a bad idea. Polls show that 66 percent of Americans oppose it.

A. appeal to statistics B. red herring C. invalid syllogism D. slippery slope E. bandwagon

Communication & Mass Media

You wish to show your audience that your state produces more industrial goods than any of the other 49 states. What is the best choice of visual aid for this purpose?

a. chalkboard drawings b. videotape c. pictograph d. flowchart

Communication & Mass Media