According to Mark Weiner, which of the following is a common method used for measuring the effectiveness of public relations activities?

A. public opinion and surveys
B. trend analyses
C. number of customer complaints
D. computer simulations
E. sales measures


Answer: A

Business

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______________________________ is a control plan that establishes, for shipping personnel, that someone other than warehouse personnel authorized a shipment

Fill in the blank(s) with correct word

Business

Yellow Duck Brewery is considering two similar technology investments to help track production. Investment (1) has an NPV of $245,000 and a payback period of 3 years. Investment (2) has an NPV of $250,000 and a payback period of 4.25 years. Which investment would you advise them to choose? Why?

What will be an ideal response?

Business

Rivals would find it difficult to challenge Atlas Door in the short run because of

A. high threat of substitution. B. strong customer loyalty. C. low buyer switching costs. D. low barriers to entry.

Business

The makespan for the jobs listed in the following table under the earliest due date (EDD) rule is ______.



A. 41 days
B. 50 days
C. 40 days
D. 55 days

Business