Which of the following is true regarding television advertising?
A) It is good for factual (informational) copy.
B) It is the best medium for action and image advertising.
C) It is easy to narrowly target an audience with the help of television advertising.
D) TV advertising is time consuming and reaches limited number of people.
B
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Which of the following data stores is updated when employees gain new on the job training?
a. labor-force planning data b. skills inventory data c. payroll data d. none of the above
The equity method of accounting for investments
a. requires a year-end adjustment to revalue the stock to lower of cost or market b. requires the investment to be reported at its original cost c. requires the investment be increased by the reported net income of the investee d. requires the investment be increased by the dividends paid by the investee
Which of the following strategic market plans are usually growth-oriented and are more likely to occur in the growth stage of a product-market life cycle?
A) disintermediation strategies B) defensive strategies C) centralization strategies D) decentralization strategies E) offensive strategies
Your professor is very enthusiastic about the topic and has a tendency of talking with her hands. The gestures are sometimes helpful, but often very distracting. This is an example of a ______ distraction.
a. situational b. source c. medium d. bias