The early effects of an advertising campaign may be minimal, but over time gain momentum. This phenomenon is called:
A) diminishing returns
B) threshold effects
C) the sales-response curve
D) carryover effect
B
You might also like to view...
Marcos Company reported the following items on its financial statements for the year ending December 31, 2016: Sales $ 560,000 Cost of goods sold $400,000 Salary expense 40,000 Interest expense 30,000 Dividends 20,000 Income tax expense 25,000 How much will be reported as retained earnings on Marcos' balance sheet at December 31, 2016, if this is the first year of operations?
a. $ 45,000 b. $ 65,000 c. $ 85,000 d. Not enough information is provided.
Triumph Division of Traveling Fantasies, is evaluated based on residual income generated. In the most recent year, the Triumph Division generated a residual income of $2,000,000 and net income of $5,000,000 . The target rate of return for all divisions of Traveling Fantasies is 20%. What was the return on investment for the Triumph Division?
a. 40% b. 13% c. 20% d. 33%
When you use slang or jargon in conversation with businesspeople from other cultures, you should speak extremely slowly and avoid confusing specifics
Indicate whether the statement is true or false
In order to achieve a competitive advantage, the Coastal Haven Hotels, a chain of luxury beach resorts, wants to increase its market share. Which of the following strategies is most likely to do so?
A. Take advantage of economies of scale and scope by opening a chain of lower-priced economy hotels that leverage the Costal Haven brand image. B. Maintain prices but significantly increase spending on customer service and other amenities. C. Lower prices but eliminate several of the features that have come to define Coastal Haven properties for consumers, such as complimentary meals and in-room massages. D. Raise prices without increasing spending on customer service or resort features.