Most persuasive messages are requests for action
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: The bulk of your persuasive business messages will involve requests for action. In some cases, your request will be anticipated, so the direct approach is fine. In others, you'll need to introduce your intention indirectly, and the AIDA model or a similar approach is ideal for this purpose.
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Small sellers to a buying center should first concentrate their marketing efforts on reaching ________
A) approvers B) initiators C) influencers D) users E) initiators
The balanced scorecard perspective that focuses on using a firm's intellectual capital to adapt to the needs of the market through product or service innovations is the:
a. learning and growth perspective b. internal business perspective c. customer value perspective d. financial perspective
Which of the following is an example of a variable cost for a manufacturing firm?
A. The cost of factory supervision. B. The cost of rent on the factory. C. The cost of raw materials. D. The cost of depreciation on equipment.
Using the three dimensions of adaptive skills required by expatriates, describe how prepared you are to adapt to a new culture.
What will be an ideal response?