What are the advantages and disadvantages between controlled media and uncontrolled media?
What will be an ideal response?
Controlled media are channels in which practitioners can control the content of the message and the
manner in which it is disseminated. With uncontrolled media, someone else exercises that control.
However, because that control is in someone else's hands, the resulting message is seen as being less
biased and more credible (third-party endorsement). Controlled media usually are more expensive
than uncontrolled media.
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Oral language can engage listeners at a personal level
Indicate whether the statement is true or false
You are having trouble hearing your professor because people next to you are talking. This is an example of physical noise
a. True b. False
Explain the value of personality profiles to readers. What role does the reporter have in ensuring that the profile is relevant to a wide audience?
What will be an ideal response?
The perception the audience has of you after you have concluded your speech, answered any questions, and left the area is your derived credibility
Indicate whether the statement is true or false