________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications
A) Mass customization
B) Reverse engineering
C) Interoperability
D) Backward compatibility
E) Benchmarking
A
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Market penetration strategies are used to attract customers who have never purchased the product
Indicate whether the statement is true or false
Individuals who acquire some level of skill and knowledge in the field of computer ethics are involved in which level of computer ethics?
a. para computer ethics b. pop computer ethics c. theoretical computer ethics d. practical computer ethics
Which of the following types of incentives is included with the survey or questionnaire?
A) promised incentive B) observed incentive C) prepaid incentive D) virtual incentive E) Hollywood incentive
Which of the following is an informal method used by marketers to evaluate connectors?
A) asking customers and other practitioners to identify promotional channels. B) having connectors answer in-depth, personal questionnaires. C) determining whether connectors will agree to carry product placement messages. D) meeting with each connector on an individual basis. E) hiring an investigative firm to conduct background checks.