The marketing department at Kroger is using software to measure and interpret the effectiveness of a new promotional campaign it launched on sustainable seafood. It wants to evaluate the return on investment of the campaign and make changes to the campaign if needed. Which tool is Kroger most likely using?

A. Marketing analytics
B. Statistical analysis
C. Databases
D. Marketing decision support system
E. Single-source data


Answer: A

Business

You might also like to view...

__________ is an organization that receives the encrypted data from a data owner and makes them available for distribution to clients

A. User B. Client C. Data owner D. Server

Business

Landis Company is preparing its financial statements. Gross margin is normally 40% of sales. Information taken from the company's records revealed sales of $25,000; beginning inventory of $2,500 and purchases of $17,500. What is the estimated amount of ending inventory at the end of the period?

A. $5,000 B. $15,000 C. $10,000 D. $8,000

Business

Current interest rates on bonds of different maturities look like this:

Maturity Rate 1-year 2.50% 2-year 2.75% 3-year 3.00% If the expectations hypothesis is true, what interest rate would you expect a 1-year bond to pay, 2 years from now? What will be an ideal response?

Business

The structures and processes in a society that make and apply policies and rules are called business.

a. true b. false

Business