Which of the following statements is true of customer loyalty?

A. It refers to customers making repeat visits to a retailer and being satisfied with their experiences.
B. It occurs when customers purchase merchandise and services from a retailer because of its convenient location.
C. It is the sole result of superior customer service.
D. It is an emotional connection between a retailer and a customer.
E. It is the state of accumulated transactions that customers build through repeat purchases responding to various promotions.


Answer: D

Business

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